When it comes to wine, there is no ingredient more important than location. The land, air, water and weather where grapes are grown are what make each wine unique. That is why we, as wine enthusiasts, demand that a wine’s true origin be clearly identified on its label in order for us to make informed decisions when purchasing and consuming wine. This ensures we know where our wine comes from and protects the sanctity of wine growing regions worldwide.
The Joint Declaration to Protect Wine Place & Origin signatories include Champagne, Jerez-Xérès-Sherry, Napa Valley, Oregon, Porto, Washington State, Walla Walla Valley, Willamette Valley, Chianti Classico, Paso Robles, Sonoma County, Tokaj, Victoria, Western Australia, Long Island, Rioja, Bourgogne/Chablis, Santa Barbara and Bordeaux as well as a growing list of consumers demanding that wine labels maintain and protect the integrity of wine place names, which are fundamental tools for consumers to identify the special wines of great winegrowing regions.
Our collective efforts include demanding that the Internet Corporation for Assigned Names and Numbers (ICANN) permanently shelve its efforts to launch “.wine” and “.vin” extensions as the delegation of such strings could lead to increased consumer confusion about wine growing place names and undermine the long standing efforts that our regions and producers have put into educating wine consumers about each region’s characteristics. Many Declaration signatories have sent letters to U.S. policymakers, regulators and ICANN officials demanding that the process be shelved (see letters to ICANN, NTIA and Members of Congress). U.S. policymakers have also sent letters (see letters). If you would like to find out more information, please email us at firstname.lastname@example.org.